BINIBAMBA

BINIBAMBA is a DTC-first kidswear and family brand that is now stocked in John Lewis, Liberty and Selfridges.

In a Fractional Copy Lead role from launch in 2019, I built brand voice architecture to translate the brand values of family, self-expression and joy through play, establishing the brand's tagline, "Start off, standing out." 

I've also worked exclusively with BINIBAMBA on partnerships with Selfridges, Bobo Choses and Shrimps. The most recent BINIBAMBA x Bobo Choses collaboration won Gold at the Junior Design Awards.